Trade & Supplier Information

We build pickleball into multi-day travel.

Pickle Tours designs and operates escorted, small-group touring product in which competitive pickleball is the spine of the itinerary rather than an amenity attached to it. We contract directly with resorts, courts, coaches, and motorcoach operators, and we sell to guests under our own brands.

This site is for the people we buy from and sell through. If you are a guest looking for a tour, you want route66pickleballtour.com.

Operator RecordREV 2026.08
Legal entity
Nichols & Company LLC
Trading as
Pickle Tours
Affiliated DBAs
TourCWE · Forest Park Picnics
Headquarters
St. Louis, Missouri
Structure
Owner-operated, S-corp election
Operating since
Walking-tour operations since 2019
First departure
March 2027
Current Product

One tour in market. More behind it.

Our launch product is a ten-day tournament tour running the length of historic Route 66. It is deliberately structured so that the same operating template — a resort midpoint, contracted court time in each region, and locally sourced coaching — can be repointed at other corridors once proven.

That matters for partners: we are not buying one block of rooms once. We are building a repeatable annual cycle and want the same suppliers in it each season.

Product 01 · Launching March 2027

The Route 66 Pickleball Tour

A 32-player blind doubles tournament played across eight states, Chicago to Santa Monica, with a championship weekend at a resort midpoint.

Field size32 players
Duration10 days
DeparturesBoth directions
SeasonMar–Nov
View the guest site
Partner Tracks

Three ways we work with people.

Each track has a different contract shape and a different point of contact. Tell us which one you are and we will send the right paperwork rather than a generic deck.

01

Resorts, hotels & venues

We issue RFPs by corridor and season, and we contract room blocks against a fixed departure calendar published well in advance.

  • Recurring blocks across a defined season, not one-off group business
  • Court quality is evaluated separately from lodging — the two need not be co-located
  • Predictable arrival pattern and rooming list well ahead of cutoff
  • F&B and event space discussed alongside rooms
Request our RFP
02

Pickleball clubs

Clubs refer members to a tour their players already want to take, and are paid a flat per-guest referral fee on completed travel.

  • Flat fee per referred guest — not a percentage, so it never shrinks with promotions
  • A club-specific promo code your members use at booking
  • No inventory risk, no payment handling, no travel-seller obligations
  • Marketing assets supplied; you are referring, not selling
Join the club network
03

Motorcoach & ground

Long-cycle charter work with defined yard-release windows built into the itinerary rather than bolted on afterward.

  • Multi-week engagements on a published, repeating calendar
  • Resort residency creates a scheduled driver and vehicle break mid-cycle
  • Regional yard positioning preferred over deadhead
  • Full DOT and insurance documentation exchanged both directions
Discuss charter work
Group Profile

What a departure actually looks like.

Sales managers ask the same questions in the same order. This is that sheet — the operating shape of a single departure, so you can size the business before we ever get on a call.

Route 66 Pickleball Tour · Departure Profile2027 SEASON
Group size
32 players per departure — plus escort staff
Traveler profile
Adult leisure, predominantly 45–70, high discretionary spend, active daily
Typical stay
One night in transit markets; three nights at the resort midpoint
Arrival pattern
Single motorcoach arrival, mid-to-late afternoon, one rooming list
Court requirement
Dedicated pickleball courts, purpose-built preferred over converted tennis
Coaching
Local club pros engaged per session; no traveling staff pro
F&B pattern
Group breakfast standard; dinners vary by market — confirm per property
Booking horizon
Contracted in advance of a published departure calendar
Payment
Deposit and balance schedule per contract; direct settlement, no third-party intermediary

Full corridor-by-corridor room-night volumes, seasonal departure dates, and rate requirements are released with the RFP under confidentiality. Ask and we will send it.

Contact

Tell us which side of the business you're on.

We answer trade inquiries directly — there is no call center between you and the people who make the decision. Owner-operated means the person who reads this is the person who signs.

Venues & hotels
rfp@pickle.tours
Club network
clubs@pickle.tours
Ground transport
ops@pickle.tours
Everything else
hello@pickle.tours
Mail
4303 McPherson Ave, St. Louis, MO 63108

We reply to trade inquiries within two business days.